An Indian Designer’s Global Journey into Fusion, Identity & Quiet Confidence
For many years, I created for other labels, other visions, other names. My hands were always in the work, but my own identity stayed in the background. I was building worlds just not visibly my
That changed with GEE SIN.
What began as my mother’s need-based profession, her brand Khubsoorat, became the quiet force that shaped my earliest understanding of fashion. Khubsoorat stands strong in its own right, rooted in artisanal skill, handwork, and purpose-driven creation. It was never about spectacle. It was about craft, consistency, and dignity in making.
In many ways, we are a by product of that foundation.
Over time, that inheritance transformed into my own language of passion. A gift passed forward not as obligation, but as permission. For the first time, I wasn’t translating someone else’s dream. I was finally speaking my own.
Moving Continents, Growing Perspective
I am an Indian designer by heritage, British born, and creatively shaped through my years in New York.
Moving across continents meant balancing cultures, survival, ambition, and responsibility often all at once. Stillness was rare. Creation happened in fragments, between life and work.
Yet it was this very exposure to pace, pressure, discipline, and contrast that refined me.
I am grateful for the structure of the corporate world, just as I am for the magic of fashion with my family. One gave me precision. The other kept my soul intact. Together, they shaped my confidence.
How Indian Fashion Became Fusion for Me
Indian fashion, for me, evolved into fusion decades ago—long before it became fashionable to name it.
Living globally reshaped how I understood silhouette, movement, embroidery, restraint, and power. My work stopped choosing between East and West. It chose conversation instead.
When I look back at my earlier creations now, I don’t see missteps. I see ideas that were simply ahead of their time waiting for maturity, for context, for me to grow into them fully.
When the Need for Validation fell away, there was no dramatic pivot. Only a quiet recalibration.
Over time, I stopped needing my choices to be interpreted, approved, or explained. What once felt like confidence built through reaction slowly became confidence rooted in knowing.
My design language softened and sharpened at once.
Less performance.
More intention.
I stopped creating for validation.
I began creating from clarity.
What This Journey Is Really About
This story is not about fashion alone.
This story is not about fashion alone. It is about anyone who continues to pursue a passion while living a full, demanding life. Anyone who reshapes a dream without abandoning it. Anyone who learns that confidence doesn’t arrive loudly knows it settles in, quietly, with time.
Reinvention, Quietly Owned
Anyone who reshapes a dream without abandoning it. Anyone who learns that confidence doesn’t arrive loudly knows it settles in, quietly, with time.
Looking back now, I can finally measure the distance I once couldn’t see while walking it. I understand with certainty timing is not delay, it is design. Reinvention is not rushed, not announced and not performed. For me it unfolded through time, through movement, through lived experience.
And what I design now reflects less urgency, more intention.
Always.
Geetanjali Singh
